Strategic Evolution in Mobile Gaming: Harnessing Innovative Platforms for Competitive Advantage
Introduction: The Digital Transformation of Gaming Ecosystems The landscape of mobile gaming has undergone rapid transformation over the past decade, driven by technological advancements, changing consumer behaviors, and the proliferation of app-based ecosystems. With over 3.2 billion gamers worldwide in 2023—the equivalent of nearly 40% of the global population—developers and publishers are increasingly challenged to …
